Made in Italy specialist

The difficult interpretation of simplicity.

Mainly focused on the basis of the "normcore" style made up of everyday garments, comfortable, practical, with neutral colors that are never too flashy, basic garments and never too tight-fitting, the Renato Borzatta collections do not hide some interference from different styles, with some garment that allows you to express a certain type of "free eccentricity" even in the routine of daily life.

The Renato Borzatta collections meet those looking for a "personal style" that goes far beyond simple appearance and without "frills", those looking for something that comes from within, as a more intimate expression of their personality.

Renato Borzatta - Personal History

The exaltation of simplicity.

The meticulously calculated interference of those who love processing data.

The creativity of those who have always recognized in any form of art the maximum expression of freedom and communication.

The prudence of those who do not like to appear, in continuous contrast with the tenacity of those who love to constantly undertake new paths, new paths and new projects.

Pampered by the peace and unforgettable landscapes of the splendid setting of the much loved Lake Como, he literally takes his first steps amidst silk and fine fabrics.

My grandfather's company, leader in the production and marketing of scarves and fashion accessories, was not only a safe haven where I could play by climbing between the patches of the warehouse every day immediately after school but was, in fact, the origin of a creative path that is still today in daily evolution.

Technical studies, a passion for IT and business management do not deviate from the path traced in youth, on the contrary, they strengthen stimuli and beliefs, finding application in the first work experiences.

Over a decade in the luxury tie industry, they consolidate knowledge and experience with fabrics, designs, fashion, logistics and trade.

Colours, variations and combinations seem to become the epicenter of everyday life, hence the in-depth study on the sensations and emotional impact that they can have, used in the right way, on the right product.

Inexorable, at this point, encounter and fall in love with the subtle arts of marketing and communication.

"Influence behaviors, make the product desirable and the public desiring."

This will become a fundamental and new starting point.

His creativity applied in PTO is of great importance, where he mixes all his previous skills and experiences well. The initiative to lend one's creativity to this specific sector is innovative and appreciates its contribution with the awarding of the prestigious PETRARCA prize of the PTO.

The inexhaustible need to continue studying, growing and doing business brings with it a necessary pinch of madness and resourcefulness which led him to radically innovate the stylistic approach of a clothing manufacturing company in the technical-sports sector. The collaboration with important commercial partners grows, to the point of becoming the technical sponsor of various teams in many categories, operating in 14 different sports.

Thanks to technological and management innovations, and a renewed artistic flair, this experience allows him to continually acquire new stylistic skills by analyzing and developing new models, shapes and geometries.

In parallel, the TTP - Temporary Target Project was born. Temporary projects, with well-defined deadlines and objectives.

Among these, the organization of a collective exhibition with artists of all kinds (painters, sculptors and tattoo artists), gave life to the itshirt project, still today, considered by the artists who took part in it, a visionary experience, whose aim was (through the sale of t-shirts designed with their works) provide scholarships for deserving students of art institutes.

Project recently redefined in the new TTP whtcollection which, with a new collection of leather items, renews the product assortment but maintains the ultimate goal of conveying art, communication and feelings.

To date, entrepreneur, author, trainer and consultant for the IT, commercial strategy, incentive, sales and marketing sectors, ineluctably continues his search for every form of expression of "free and complicit simplicity".

Even the fashion and accessories collections have always wanted to be free from prejudice, simple in appearance and accomplices of a longing for inner well-being.

Convinced that "Free and complicit simplicity" cannot be just an ideal or an artistic expression, but also and above all concreteness, built with facts, relationships, people and empathy, hence the discussed and sometimes controversial decision to entrust the distribution of the exclusive fashion clothing collection only to physical retailers.